Global Marketing. Foreign Entry, Local Marketing & Global Managament
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Global Marketing. Foreign Entry, Local Marketing & Global Managament

2009
Tutorial
But there are other challenges as well. Global marketing is very demanding professionally. This goes for managing it or learning about it, and also for teaching it. It requires not only a good grasp of marketing principles and an understanding of the global environment, but also how the two interact—that is, how the environment impacts the applicability of the marketing principles. Good marketing might be good marketing everywhere—but this does not mean it is necessarily the same.
Title

Global Marketing. Foreign Entry, Local Marketing & Global Managament

Description

But there are other challenges as well. Global marketing is very demanding professionally. This goes for managing it or learning about it, and also for teaching it. It requires not only a good grasp of marketing principles and an understanding of the global environment, but also how the two interact—that is, how the environment impacts the applicability of the marketing principles. Good marketing might be good marketing everywhere—but this does not mean it is necessarily the same.

Creator

Johny K. Johansson.

Contributor

Publisher

McGraw-Hill Companie

Date

2009

Identifier

Rights

Subjects

Social sciences

Language

English

Type

Text

Format

application/pdf; 690

Relation

Source

Coverage

USA

Access
Open access
Format
PDF
Languages
English
Size
10.70 MB