International Marketing. Analysis and strategy. Fourth edition
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International Marketing. Analysis and strategy. Fourth edition

2004
Textbook
International marketing is not a subset or special case of domestic marketing.While a person should benefit from an observation of marketing in another culture, the greater benefit is derived from one’s better understanding of oneself in the process. To both the universities and students, global – not national – orientation is essential. Universities in this millennium should strive to offer international education, and to differentiate between business techniques that are unique to a particular country or region.
Title

International Marketing. Analysis and strategy. Fourth edition

Description

International marketing is not a subset or special case of domestic marketing.While a person should benefit from an observation of marketing in another culture, the greater benefit is derived from one’s better understanding of oneself in the process. To both the universities and students, global – not national – orientation is essential. Universities in this millennium should strive to offer international education, and to differentiate between business techniques that are unique to a particular country or region.

Creator

Sar Onkvisit and John J.Shaw.

Contributor

Publisher

Routledge

Date

2004

Identifier

Rights

Subjects

Social sciences

Language

English

Type

Text

Format

application/pdf; 619

Relation

Source

Coverage

USA

Access
Open access
Format
PDF
Languages
English
Size
14.94 MB