MARKETING METRICS SECOND EDITION
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MARKETING METRICS SECOND EDITION

2010
Textbook
We hope this book will be a step, however modest, toward clarifying the language, construction, and meaning of many of our important marketing metrics. If we have succeeded in making such a step, we owe thanks to a number of people.
Title

MARKETING METRICS SECOND EDITION

Description

We hope this book will be a step, however modest, toward clarifying the language, construction, and meaning of many of our important marketing metrics. If we have succeeded in making such a step, we owe thanks to a number of people.

Creator

P.W. Farris., N.T. Bendle., P.E. Pfeifer., D.J. Reibstein.

Contributor

Publisher

First Printing February

Date

2010

Identifier

Rights

Subjects

Social sciences

Language

English

Type

Text

Format

application/pdf; 432

Relation

Source

Coverage

USA

Access
Open access
Format
PDF
Languages
English
Size
2.86 MB