MARKETING METRICS SECOND EDITION
107
2

MARKETING METRICS SECOND EDITION

2010
Учебник
We hope this book will be a step, however modest, toward clarifying the language, construction, and meaning of many of our important marketing metrics. If we have succeeded in making such a step, we owe thanks to a number of people.
Title

MARKETING METRICS SECOND EDITION

Description

We hope this book will be a step, however modest, toward clarifying the language, construction, and meaning of many of our important marketing metrics. If we have succeeded in making such a step, we owe thanks to a number of people.

Creator

P.W. Farris., N.T. Bendle., P.E. Pfeifer., D.J. Reibstein.

Contributor

Publisher

First Printing February

Date

2010

Identifier

Rights

Subjects

Общественные науки

Language

Английский

Type

Text

Format

application/pdf; 432

Relation

Source

Coverage

США

Доступ
Open access
Формат
PDF
Языки
Английский
Size
2.86 MB